Speaking on the 
offenses against the holy name, Srila Prabhupada said, “‘To become inattentive while chanting the holy name.’ Sravanam kirtanam: hearing and chanting. One has to hear nicely, and if he hears nicely, then he can speak nicely. But we must practice hearing . . . So many times this chanting, it is not so nice, it’s slurred, it’s unclear. No. We are not trying to be fast. We want to hear, and we should worship the holy name when we utter it. We should worship the holy name. So, we should be attentive, because it’s Krishna, the Supreme Person, we are addressing—no one less. So we should be conscious of that holy name on our lips and hear as carefully as we can.”
I pray to have even a glimmer of such realization.
Hare Krishna.
—Giriraj Swami